A C(1) Make or Break Lemma by Shuhei Hayashi

By Shuhei Hayashi

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Extra resources for A C(1) Make or Break Lemma

Sample text

Business ethics defines how a company integrates core values, such as honesty, trust, respect, and fairness into its policies, practices, and decision making, according to BSR’s definition. ” The survey was the work of Environics International, the Prince of Wales Business Leaders Forum, and The Conference Board, highly respected research organizations. The same report noted that 40 percent of the surveyed consumers had considered punishing a company based on its low ethical standards. The math here is easy: When a combined total of some 60 percent of consumers across 23 countries regard a company negatively, that company has problems.

Even in times of peace, the world seems a chaotic place, and no one seems quite sure whom to trust anymore. A person writing a check to help someone in need stops to wonder if that check will ever actually reach that someone or if it will end up buying a corporate yacht. With all due respect to Barbra Streisand, people who need people are no longer the luckiest people in the world. In 1992, scandal rocked United Way when its chief executive was accused of finan27 28 CAUSE MARKETING cial misconduct and replaced in an extremely public airing of the organization’s dirty laundry.

How often has the company been the subject of media attention during the past year? Was the story positive or negative? Was it an accurate ref lection of how the company sees itself? Was it consistent with other opinions of the company to appear in the media? ■ Has the company been recognized or honored by its industry or its community? If so, is this widely known to the company’s various constituent groups—both inside and outside the company? ■ What is the company’s percentage of repeat customers?

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